Think Different

The idea of a phone made by Apple has been long envisioned, yet no one saw it coming with so much boom. Their first attempt to bring a cellphone to their ecosystem was rather underwhelming, however, the Genie was already out of the bottle. The rock solid foundation of Mac OS X, the new paradigm of “your finger is the stylus”, the capacitive touchscreen enabling pinch-to-zoom gesture, the inertial scrolling, and the overall feeling of “magic” around changed the world forever.